And The Results Are Worse Than Expected
Would you be able to recognize the logo of the paper company in Scranton used in the TV show The Office? Or the symbols of The Hogwarts Houses? If you said yes, you might be surprised to find yourself in a minority as the survey conducted by signs.com shows that these are some of the least recognized logos in today’s pop culture. But what are the most popular ones? (Via sings)
This time they turned to the popular media, logos of films, TV, and video games and asked over 1000 participants of different age groups to find out which pop culture imagery is the most memorable. “We’re visual creatures,” states the company and reminds us that we remember 80 percent of what we see, 20 percent of what we read and only 10 percent of what we hear. That is why it is important to create impactful images in order to make a memorable story.